In today s competitive world, every business, no matter how big or small, must use the services of professional designers. Our professionals at Future Group are delivering on the aspirations of several businesses with their artistry designs. Everything you need to know about logo design. There are 7 types of logos.

Monogram logos (or lettermarks)

Monogram logos or letter marks are logos that consist of letters, usually brand initials. IBM, CNN, HP, NASA…. With 2 or 3 words to remember, they’ve each turned to using their initials for brand-identification purposes. Because the focus is on initials, the font you choose is very important to make sure your logo is on-theme with what your business does, but also legible on business cards

Wordmarks (or logotypes)

Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Something like Visa and Coca-Cola logos. Wordmark logos work really well when a business has a distinct name. Google’s logo is a great example of this. The name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition.

Pictorial marks (or logo symbols)

A pictorial mark is an icon—or graphic-based logo. The biggest thing to consider when deciding to go with a pictorial mark is what image to choose. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, Shell…etc… Each of these companies’ logos is so memorable, and each brand so established, that the mark alone is instantly recognizable. A true brand mark is only an image.

Abstract logo marks

Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business. A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower. Like all logo symbols, abstract marks condense your brand into a single image. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand.


Mascot logos are logos that involve an illustrated character. Often colorful, sometimes cartoonish, and most always fun. A mascot is simply an illustrated character that represents your company. Think of them as the ambassador for your business. Famous mascots include the KFC’s Colonel and Planter’s Mr. Peanut. Mascots are great for companies that want to create a wholesome atmosphere by appealing to families and children.

The combination mark

A combination mark is a logo comprised of a combined wordmark or letter mark and a pictorial mark, abstract mark, or mascot and is a versatile choice, with both the text and icon or mascot working together to reinforce your brand. Because the combination of a symbol and text create a distinct image together, these logos are usually easier to trademark than a pictorial mark alone. The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image. Some well-known combination mark logos include Doritos, Burger King and Lacoste. people will also begin to associate your name with your pictorial mark or mascot right away